Marketing Mix: the Standardization vs Adaptation Dilemma Product adaptation is a strategy in which a new product is based on customizations or modifications on existing products. Global Marketing Ethics And Culture | Researchomatic . Marketers used technology as a channel to target consumers and convince them to listen to the audiobook for multitasking and productivity purposes. Journal of Marketing and Consumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.23, 2016 46 Standardisation versus Adaptation as an International Marketing . This study examines how export manager cultural intelligence (CQ) affects the relationship between marketing-mix adaptation and export performance. Keywords: product adaptation, international marketing, cultural factors. From a resource-advantage . Adaptation Marketing - BrainMass Here are some useful tips on how to help move toward a change and adaptability culture in your business: Encourage curious, imaginative minds We are big believers in change and adaptation. The adaptation strategy is geared towards meeting the needs of the market, planning all business activities with the aim of efficiently meeting the specific needs and respecting the values of local consumers. McDonald's entry strategy in India is a major reason in the way its success came about McDonald has studied Economic, demographic . Starbucks believes in carrying out extensive market research on the history . The Audiobook Market and Its Adaptation to Cultural Changes To engage that target audience, take the time to adapt your marketing materials to the culture-including content, graphics, images, logos, and brand/product names-to ensure that you are communicating the right message and feeling. Starbucks has a great respect for local cultures, and were able to adapt their brand to focus on the local market in which they operated in successfully using adaptation strategies. Adaptation Strategy ensures that the company takes into account local regulatory and cultural needs.